I’m a senior marketing technology consultant with expertise in the design, delivery and implementation of cross channel, data driven SaaS solutions and services. I have worked extensively with enterprise level clients across a range of industry verticals managing all phases of a project life cycle; from pre-sales and initial requirements analysis to strategic and conceptual design through implementation and enhancement.
I’ve shaped strategies for automated behavioural marketing and personalisation projects which boost conversion, deliver sales growth and return on investment. I’m effective at managing large P&L responsibilities and mentoring culturally diverse teams, with excellent business process and communication skills. I’m customer-centric with the ability to initiate profitable relationships with global stakeholders and technology vendors.
I bring a great sense of energy and passion to the workplace. My colleagues and customers value me because I’m organised, I do what I say I will do; and I do it with a laugh and a wry smile.
Specialties: Client Consultancy, Business Operations, Project Management, Account Management, Pre Sales, Omni-channel digital strategy and implementation. Customer life cycle planning, lead acquisition and conversion through SaaS marketing automation tools. Digital behavioural analysis and data driven insights. Product development, e-commerce and online service optimisation. Gaming & Gambling.